NUDGE.
Bespoke smart assets

Your contact form becomes a smart calculator.

Visitors enter their own situation and see their result immediately. You receive a lead who already knows what they want. Without writing a line of code.

Live within 5 working days No IT department needed Cancel monthly
This is one of them
€
Current conversion 0.40%
New leads (Nudge) +65 / mo
Revenue left on the table / mo €14,625
Stop the leak →

Assumes 3% visitor-to-lead and 15% lead-to-customer. Conservative assumptions — we work through your own figures in the session.

📅

Book a 15-minute session

We run your own numbers live.

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Bumpp Rhamnous Aiveilig Sienn

Forms take.
Tools give.

2.8%

Form conversion

A contact page is a barrier. People want to know where they stand before they pick up the phone. Because you do not offer that, 97% walk away.

Where this comes from

Conversion of static forms, from an analysis of more than 50,000 forms. For comparison, Unbounce measures a median of 6.6% across 41,000 landing pages — the spread by industry and traffic source is wide.
70%

Call it effective

Of the marketers who use interactive content, 70% call it effective at converting prospects. For passive content that figure is 36%.

Where this comes from

Demand Metric, Enhancing the Buyer’s Journey. Note: this is marketers judging effectiveness, not a measured conversion rate.
~40%

Conversion on quizzes

Of those who start a lead quiz, 40.1% leave their details. Measured across more than 80 million leads.

Where this comes from

Interact, Quiz Conversion Rate Report. This is start-to-lead: of the visitors who begin a quiz, not of all website traffic.

Digital mathematics,
by industry

Pick your blueprint. We build the asset entirely in your brand style, wired to your exact prices and margins.

Try the demo →
Construction & installation

The ROI Calculator

Annual usage in, savings and payback period out. Recalculating live against your own rates.

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B2B & consultancy

The Diagnostic Scan

The visitor selects their situation. The scan shows where the leak is and recommends your service as the fix.

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HR & recruitment

The Talent Matcher

No CV up front. Four culture questions, and the candidate sees instantly whether they fit your team.

Try the demo →
E-commerce & retail

The Product Finder Quiz

Choice paralysis kills online sales. A product picker filters your range and advises in 30 seconds.

Try the demo →
Complex services

The Price Configurator

Let visitors build their own package and see the price. Transparency filters out the time-wasters.

Bespoke

Not seeing your proposition here?

If you can sketch your rates or logic on a whiteboard or in a spreadsheet, we can turn it into a smooth lead flow.

Built, live, measurable

Tools that not only match the brand, but demonstrably deliver warmer enquiries than the form they replaced.

See them live in a session →
Bumpp.

“The quiz knows straight away what a customer needs help with. We get 30% more enquiries — and they are far warmer than before.”

Heike Co-founder, Bumpp.nl

Not an IT project.
Live within 5 days.

1. Session & logic

In fifteen minutes you hand us the mathematics. We translate your margins and prices into the model that sits behind the tool.

Branded UI Calculation logic Hosting Embed code

2. Fully handled

We build, design and host it. You get one line of code that your web developer pastes in within ten seconds.

3. Leads convert

The moment a prospect leaves their details, the data shoots automatically into your inbox, sheet or CRM.

Grounded in research

The psychology
of the nudge

In 2017 Richard Thaler won the Nobel Prize in Economics for his work on nudge theory. The principle is simple: people resist being pushed, but respond remarkably well to a subtle, valuable steer in the right direction.

Our smart assets apply that digitally. Instead of asking for personal details straight away, an interactive tool delivers value first. Once the visitor sees what the outcome is worth to them, the barrier to getting in touch all but disappears.

Investment

No lock-in contracts.
Clear pricing.

A fixed fee for unlimited use, maintenance and secure hosting. Cancel monthly.

For businesses

SaaS Lite

One smart asset, fully managed by Nudge.

Setup fee€300
Subscription
€150 / mo
Volume1 bespoke smart asset
Maintenance1 free revision per month
Hosting & supportIncluded
CRM integration+ €350 one-off
ContractCancel monthly
For growing businesses

SaaS Plus

Multiple assets across all of your websites.

Setup fee€450
Subscription
€299 / mo
VolumeUp to 3 smart assets
Maintenance3 free revisions per month
Hosting & supportPriority included
CRM integrationIncluded at no charge
ContractCancel monthly
⏹

See it first, pay later

You get a free prototype of your own tool before any invoice arrives. If you do not like it, that is where it ends.

⏳

Cancel monthly

No annual contract, no three-month notice period. If the tool delivers nothing, you switch it off.

Are you a marketing or web design agency?

Discover the unlimited white-label model with 48-hour delivery for all of your own client projects.

To the agency page →

All prices excluding VAT. Cancel monthly. No hidden costs.

Frequently asked
questions

Get a sketch

Design your calculator
free and without obligation

Pick a slot. We look at your site live and translate your prices or logic into a mathematical design. You take the sketch with you either way.

✦ Fifteen minutes, no sales pitch
✦ You speak to Tom directly, not to an account manager
✦ Only afterwards do you decide whether a prototype follows

Your details are handled in strict confidence in line with the GDPR.

Design my calculator →